The key for Microsoft and Yahoo

It’s anyone’s guess at the moment whether Microsoft will succeed in its bid to acquire Yahoo. Following Yahoo’s rejection of the unsolicited bid, subsequent speculation on who else might emerge as a white knight, or even whether Yahoo and Google might get into bed together to keep Microsoft at bay,…

Defining the press release

Richard McManus recounts an email exchange with Business Wire in which the news distribution service said companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search engine results. Is it true? asks Richard, who proceeds to answer his…

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