BrandRepublic reports that the Financial Times’ conferences arm has launched a pay-to-join membership forum so that media and technology executives working in the digital, new media, mobile and telecoms sectors can network.
Not only a forum for people in this business sector: the FT is also launching two other forums – a CEO forum and a Luxury forum.
Information on these two is a bit scarce as no links are up yet on the FT site other than a link to request a brochure.
So it looks as though the FT Media & Technology Executive Membership Forum, to give it the full title, is the first one up and running.
Each forum offers wide-ranging membership benefits including complimentary attendance at an FT conference, access to and use of an online discussion forum and a free subscription to FT.com.
Discussion forums are certainly not new: they’ve been around for years. Offerings like this, though, wrap up forums with other features to offer a well-rounded package that will undoubtedly appeal to particular segments of the business community, and so is called a social network (or more correctly, according to Wikipedia, a social network service).
And another instance of niche networks.