This is the story of Susan Reynolds, an artist, new media consultant and mother, who was diagnosed with breast cancer in December 2007 and underwent a mastectomy later that month. From the outset, she blogged her experiences including about what she was using to ease her pain – bags of frozen peas.
It was Susan’s post and photo about a bag of frozen peas that started it all (explained here). Members of Susan’s Twitter community soon began adding peas to their avatar images; this supportive action quickly spread throughout a broader Twitter community and beyond.
It’s also the story of Connie Reece. A suggestion via Twitter for donating the equivalent of the cost of two bags of frozen peas to cancer research led to Connie Reece stepping into the peas picture with the formation of the Frozen Pea Fund, a fundraising effort for breast cancer research and programs through the American Cancer Society.
In a follow-up to a discussion about the Frozen Pea Fund in FIR #304 on December 24, 2007, FIR hosts Neville Hobson and Shel Holtz talked with Connie about the fund and awareness-raising in a discussion that also considered how organizations could learn from spontaneous and authentic communication and the role of channels such as Twitter.
If you wish to support the Frozen Pea Fund, you can donate here.
About our Conversation Partner
Through her company, Every Dot Connects, Connie helps businesses learn to speak with an authentic voice and to participate in a dialogue with customers and constituents.
Based in Austin, Texas, USA, Connie is Executive Director of Social Media Club international and a member of the Association of Women in Communication.
Download the 33:28 conversation here (MP3, 15.3MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
If you have comments or questions about this podcast, or suggestions for future interviews, email us at email@example.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Other reports and commentaries:
- Frozen Peas: A Case Study – Young Blood PR (Michael Allison), Jan 16, 2008
- How Frozen Peas Started A Movement – Loudon Extra, Washington Post (Craig Colgan), Jan 10, 2008
- More on Twitter in the Enterprise: Susan Reynolds and PEAple – Confused of Calcutta (JP Rangaswami), Dec 23, 2007
- Can You Spare The Odd Pea For A Good Cause? – TechCrunch (Duncan Riley), Dec 21, 2007
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)