Reviewing some of the reporting and commentary from the Mobile World Congress in Barcelona this week, it’s clear to see that this is heaven for gadget geeks.
I wish I were there!
Devices like this are squarely positioned as audio-visual entertainment devices, from a content creation as much as a content consumption point of view.
Touchscreens are big in Barcelona with handset manufacturers such as Nokia and Sony Ericsson announcing new phones with touchscreens, as reporting by Engadget Mobile indicates. Clearly the iPhone touchscreen is a big influence.
And of course, Google Android talk is everywhere.
It’s the entertainment perspective of mobile devices that I find especially compelling.
I like Rory’s first question: "What’s a Hollywood star of your stature doing at a trade show which is about something as tedious as the mobile phone industry?"
Rossellini’s instant response was that mobile phones need content – we carry them in our pocket; they’re very intimate, she said – and mobile devices now expand cinema and home-viewing movie audiences.
In other words, having the ability to watch movies and other audio-visual content anywhere at any time is what people are most interested in.
If it’s easy to do, you’ll want to do it. And you’ll want content.
Hence a keen interest from Hollywood and independent producers in the latest (and forthcoming) mobile devices.
[…] Redford will participate in a keynote interview, which among other topics will explore the potential of mobile – the ‘4th screen’ – as a medium for independent filmmakers to reach new audiences on a global basis.
Another thought from Rossellini that really sums up a big part of what’s coming from a content point of view:
Think of the small screen as a new canvas; you can design films made for it.
Short films in particular, ideal for the media snacking approach increasingly common as people juggle multiple things at once in that constant battle to balance time.
There is clearly a rosy-looking future for the mobile phone market and content producers.
Overall, though, this is a great time to be a consumer (and a creator).