If there’s one food product guaranteed to provoke strong reactions from people, it’s Marmite.
There’s a good history on Wikipedia.
Marmite is made from yeast extract and is a dark, almost black, colour. That and the taste is what provokes most strong reactions – which are either love it or hate it.
There’s rarely an in-between view.
I love it. Indeed, I couldn’t live without it! For instance, I couldn’t imagine scrambled eggs on toast without a thin veneer of Marmite on the buttered toast beneath the eggs. Delicious!
Or cheese and Marmite sandwiches. That’s my idea of heavenly lunchtime bliss. Strong Cheddar cheese is especially good as the tangy flavour of the cheese perfectly complements the Marmite taste.
The love it/hate it viewpoint has featured in much of Marmite’s advertising and marketing in recent years. And the official Marmite website is all about love or hate. No traditional brand marketing approach there.
Not sure about the champagne but I love the label on the jar (image above). Have to get one just for that!
The special edition is now on sale at all the major supermarkets. And I notice that there’s lively action on eBay for this.
Excuse me, gotta run…
[Later] Found one in Morrisons!