Content summary: Discussion: can new PR professionals build a media contact list through social media?; the Media Monitoring Minute with CustomScoop; kerfuffle at the Medill School of Journalism; social network updates: LinkedIn goes mobile, Financial Times launches social networks; can sincere blogging overcome an error in judgement?; FriendFeed tells you what your friends are up to online; Dan York reports on POD and self-publishing, the semantic web, Skitch and more; listeners' comments … [Read more...] about The Hobson & Holtz Report – Podcast #323: February 28, 2008
Archives for February 2008
The opportunity again for PR
The twin crafts of PR and journalism have an uneasy alliance, it seems to me. Both need each other yet it's too often an uncomfortable relationship with the pot calling the kettle black too much of the time. Back in April 2006, I wrote an opinion piece on what I called the real symbiosis between PR and journalism which generated quite a bit of discussion, most of it disagreeing (strongly in some cases) with my views. Counter views came thick and fast from both journalists and PRs. Nearly two … [Read more...] about The opportunity again for PR
The Hobson & Holtz Report – Podcast #322: February 25, 2008
Content summary: Welcome to Podfinder listeners; FIR Interview on GMnext posted; discussion: how blogging can connect or widen the gap between employers and employees; the Media Monitoring Minute with CustomScoop; DataPortability.org launches logo contest as response to legal pressure; what is news?; shizzolate your Twitters with Snoop Dogg; can opportunists kill social media?; Lee Hopkins reports; listeners' comments discussion; music from Fall Out Boy; and more. [Messages from our sponsors: … [Read more...] about The Hobson & Holtz Report – Podcast #322: February 25, 2008
Social networks from the Financial Times
BrandRepublic reports that the Financial Times' conferences arm has launched a pay-to-join membership forum so that media and technology executives working in the digital, new media, mobile and telecoms sectors can network. Not only a forum for people in this business sector: the FT is also launching two other forums - a CEO forum and a Luxury forum. Information on these two is a bit scarce as no links are up yet on the FT site other than a link to request a brochure. So it looks as … [Read more...] about Social networks from the Financial Times
FIR Interview: Catching up wth GMnext – February 23, 2008
It has been six weeks since the launch of GMnext, General Motors' ambitious communication effort aimed at tighter integration into the social media space and earnest, comprehensive engagement in conversation with customers and other constituents. In this FIR Interview, Shel Holtz talked with GM's Scot Keller and Christopher Barger about the initiative's first month-and-a-half, lessons learned, surprises, things that have gone as expected and reaction from mainstream media and the blogosphere. … [Read more...] about FIR Interview: Catching up wth GMnext – February 23, 2008
Spot the typo
Well, perhaps not a typo exactly, although the Wikipedia definition says common usage of the word 'typo' extends to mean errors in grammar and word form. That's what we have here. Take a look at the words on the labels of this (rather tasty) hot Belgian chocolate drink, made by Mars Drinks in the UK. The photo above is two of the products on display which I saw today in Tesco in Reading. One label has the typo, the other is correct. And it's repeated in a photo in the product description … [Read more...] about Spot the typo
The Hobson & Holtz Report – Podcast #321: February 21, 2008
Content summary: Podcast Alley voting system now working again; discussion: the legitimacy of print on demand; the Media Monitoring Minute with CustomScoop; description meta tags; the influence of employee bloggers in corporate acquisitions; successful marketing campaigns on social networks; start-up brings Second Life to mobile phones; Dan York reports; listeners' comments discussion; upcoming FIR Interview; music from Rock Kills Kid; and more. [Messages from our sponsors: FIR is brought to … [Read more...] about The Hobson & Holtz Report – Podcast #321: February 21, 2008
The continuing growth of Twitter
An interesting stat posted on the Twitter blog shows which are the top ten countries with the most people using the Twitter social network as determined from Twitter's public timeline. That's how I describe Twitter, incidentally - a social network, not the original descriptor 'micro blogging tool.' My perception of Twitter has evolved. The US is the leading country, no surprise there, with 40%. The #2 did surprise me - Japan at 39%. Then follows Spain at #3 with 11%, the UK at #4 with 10% and … [Read more...] about The continuing growth of Twitter