Month: February 2008

The Hobson & Holtz Report – Podcast #323: February 28, 2008

Content summary: Discussion: can new PR professionals build a media contact list through social media?; the Media Monitoring Minute with CustomScoop; kerfuffle at the Medill School of Journalism; social network updates: LinkedIn goes mobile, Financial Times launches social networks; can sincere blogging overcome an error in judgement?; FriendFeed tells you what your friends are up to online; Dan York reports on POD and self-publishing, the semantic web, Skitch and more; listeners’ comments discussion; Inside PR reaches 100; music from Sylvie…

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The opportunity again for PR

The twin crafts of PR and journalism have an uneasy alliance, it seems to me. Both need each other yet it’s too often an uncomfortable relationship with the pot calling the kettle black too much of the time. Back in April 2006, I wrote an opinion piece on what I called the real symbiosis between PR and journalism which generated quite a bit of discussion, most of it disagreeing (strongly in some cases) with my views. Counter views came thick…

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The Hobson & Holtz Report – Podcast #322: February 25, 2008

Content summary: Welcome to Podfinder listeners; FIR Interview on GMnext posted; discussion: how blogging can connect or widen the gap between employers and employees; the Media Monitoring Minute with CustomScoop; DataPortability.org launches logo contest as response to legal pressure; what is news?; shizzolate your Twitters with Snoop Dogg; can opportunists kill social media?; Lee Hopkins reports; listeners’ comments discussion; music from Fall Out Boy; and more. [Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving…

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Social networks from the Financial Times

BrandRepublic reports that the Financial Times’ conferences arm has launched a pay-to-join membership forum so that media and technology executives working in the digital, new media, mobile and telecoms sectors can network. Not only a forum for people in this business sector: the FT is also launching two other forums – a CEO forum and a Luxury forum. Information on these two is a bit scarce as no links are up yet on the FT site other than a link…

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FIR Interview: Catching up wth GMnext – February 23, 2008

It has been six weeks since the launch of GMnext, General Motors’ ambitious communication effort aimed at tighter integration into the social media space and earnest, comprehensive engagement in conversation with customers and other constituents. In this FIR Interview, Shel Holtz talked with GM’s Scot Keller and Christopher Barger about the initiative’s first month-and-a-half, lessons learned, surprises, things that have gone as expected and reaction from mainstream media and the blogosphere. They also provide insights into events that followed the…

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