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Archives for February 2008

The Hobson & Holtz Report – Podcast #323: February 28, 2008

February 29, 2008 by Neville Hobson 

Content summary: Discussion: can new PR professionals build a media contact list through social media?; the Media Monitoring Minute with CustomScoop; kerfuffle at the Medill School of Journalism; social network updates: LinkedIn goes mobile, Financial Times launches social networks; can sincere blogging overcome an error in judgement?; FriendFeed tells you what your friends are up to online; Dan York reports on POD and self-publishing, the semantic web, Skitch and more; listeners' comments … [Read more...] about The Hobson & Holtz Report – Podcast #323: February 28, 2008

Filed Under: For Immediate Release

The opportunity again for PR

February 28, 2008 by Neville Hobson 

The twin crafts of PR and journalism have an uneasy alliance, it seems to me. Both need each other yet it's too often an uncomfortable relationship with the pot calling the kettle black too much of the time. Back in April 2006, I wrote an opinion piece on what I called the real symbiosis between PR and journalism which generated quite a bit of discussion, most of it disagreeing (strongly in some cases) with my views. Counter views came thick and fast from both journalists and PRs. Nearly two … [Read more...] about The opportunity again for PR

Filed Under: Communication, Journalism, Public Relations, Social Media

The Hobson & Holtz Report – Podcast #322: February 25, 2008

February 25, 2008 by Neville Hobson 

Content summary: Welcome to Podfinder listeners; FIR Interview on GMnext posted; discussion: how blogging can connect or widen the gap between employers and employees; the Media Monitoring Minute with CustomScoop; DataPortability.org launches logo contest as response to legal pressure; what is news?; shizzolate your Twitters with Snoop Dogg; can opportunists kill social media?; Lee Hopkins reports; listeners' comments discussion; music from Fall Out Boy; and more. [Messages from our sponsors: … [Read more...] about The Hobson & Holtz Report – Podcast #322: February 25, 2008

Filed Under: For Immediate Release

Social networks from the Financial Times

February 25, 2008 by Neville Hobson 

BrandRepublic reports that the Financial Times' conferences arm has launched a pay-to-join membership forum so that media and technology executives working in the digital, new media, mobile and telecoms sectors can network. Not only a forum for people in this business sector: the FT is also launching two other forums - a CEO forum and a Luxury forum. Information on these two is a bit scarce as no links are up yet on the FT site other than a link to request a brochure. So it looks as … [Read more...] about Social networks from the Financial Times

Filed Under: Business, Communication, Professional Development, Social Networks

FIR Interview: Catching up wth GMnext – February 23, 2008

February 24, 2008 by Neville Hobson 

It has been six weeks since the launch of GMnext, General Motors' ambitious communication effort aimed at tighter integration into the social media space and earnest, comprehensive engagement in conversation with customers and other constituents. In this FIR Interview, Shel Holtz talked with GM's Scot Keller and Christopher Barger about the initiative's first month-and-a-half, lessons learned, surprises, things that have gone as expected and reaction from mainstream media and the blogosphere. … [Read more...] about FIR Interview: Catching up wth GMnext – February 23, 2008

Filed Under: For Immediate Release

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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