FIR Interview: The launch of GMnext – January 3, 2008

This coming September marks the 100th anniversary of the founding of General Motors Corporation. As part of engaging with broad communities during 2008, GM today launches GMnext, a global communications platform aimed at improving perceptions of GM by employees, consumers and influencers. GMnext is about conversations: a dialogue-based initiative that will engage people globally via social media and interactive experiences to discuss critical issues concerning energy, the environment, globalization and other factors that will shape transportation in the 21st century,…

Communicating for leadership

Three useful resources about leadership communication: The December 2007 edition of the IABC Cafe2Go podcast includes an interview I did with Jay Coleman, chair of IABC’s Excellence in Communication (EXCEL) Award. Topics discussed include a leader’s communication role, some of the biggest challenges in leadership communication, the impact employee blogging can have on a CEO’s communication to internal and external stakeholders, and factors a communication professional should consider when advising the CEO whether or not to start a blog. Communications…

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