At yesterday’s launch in London of Edelman’s 2008 Trust Barometer, I did a little experiment with live mobile video that was so easy to do that it’s very clear we’re going to see a great deal more of this.
Take a look at this video – Edelman CEO Richard Edelman delivering the summary findings of his firm’s latest annual report on trust:
(RSS/email subscribers: if you don’t see the embed, the video is here.)
It’s not a particularly remarkable video from a quality point of view. Pixelated, indistinct images, for instance. The sound quality’s not bad, though, and that’s because I was sitting right next to one of the loudspeakers.
You can get a much better audio-visual experience if you watch the video captured on a pretty awesome-looking broadcast-standard TV camera that was the ‘official’ video recording system at the event.
That video is on YouTube.
What I think is remarkable is that the video embedded in this post is a recording of a live video stream shot by someone sitting in the audience (me) with just a mobile phone on a cellular network connection, and which showed Richard presenting in real time, ie, it streamed the video live.
The service I used to do this was Qik (which I wrote about a few days ago).
If you were on the Qik website at the time I was streaming Richard’s speech, you would have seen it at the same time, live, in real time. Just like TV.
It wasn’t only Richard’s presentation I broadcast live over the net. I also did keynoters Patience Wheatcroft and Quentin Letts. Before the event started, I grabbed Edelman’s Simon Collister to explain what the event was all about.
All of this was live, not recorded and then uploaded. And all from a mobile phone, a Nokia N95 8GB in this case.
It’s not that long since the big thing at public events was live blogging, which is evolving rapidly.
Today we have live Twitter text streams which Edelman Europe CEO David Brain and Simon both did.
Now there’s also live streaming video which anyone with a supported mobile phone and a cellular or wifi network connection can do, easily and instantly. I did all my live video streaming with Edelman’s permission, by the way.
So what does this suggest for events in the future?
Well, it suggests that any participant who has a mobile phone with a camera can broadcast your event as it happens.
Imagine a product launch, for instance, or presenting your latest financial results.
You may have live TV there from the mainstream media. You’ll also now have live TV there from the social media.
Take a look at what’s going on at the World Economic Forum in Davos with live mobile video if you want to extend this thought a little.
And what about internal events in your company, behind your firewall?
Think about it. Things aren’t the same any longer.
[Later] Want more evidence that a major shift is beginning to happen? Read what BBC reporter Tim Weber calls interactive television.
As you say, whilst quality is still a little ropey, imagine fans at a footie game with a set-up like this – Sky Sports better be worried ;-)
CiscoVision has been around for a while – CEO John Chambers uses it frequently. I’m advocating video on a large project – it’s not that new a concept. But I don’t think anyone’s going to sit through 15 mins – unless they really want to. You could do the same with Ustream from video camera to wifi AND have feedback. We did that in Germany a few months ago.
The point with Qik and seesmic, Dennis, is that all you need is a mobile cameraphone and a network connection. That’s it.
Easy and instant. Point and click. Etc.
The quirks of mobile video might be found amusing to most folks but have we asked the question that we might also end up being a victim of it. The handy factor of mobile phones is amazing but it also enables it to be concealed in a flash. While mobile video revolutionizes the way people keep their memories, it also heightens the chance of being robbed of their privacy.
I think that its great, and in general a good thing. However, camera quality really isn’t there yet… so i don’t @Craig, i don’t really see sky sports getting concerned anytime soon. great for breaking news when the publics there before the press