The Hobson & Holtz Report – Podcast #311: January 17, 2008

Content summary: FIR Interview with Forrester Research posted; still time to enter the FIR Listener Contest; discussion: Twitter, British Airways and an aircraft emergency; discussion: Ford’s and Hasbro’s approaches to protecting trademarks and brands; the Media Monitoring Minute with CustomScoop; new services help bloggers bring in ad revenue; DreamHost’s communication informality crosses a line for some customers; Dan York reports with an update on addressing online attacks on your business and reputation, and more; listeners’ comments discussion; news about upcoming shows; FIR on BlogTalk Radio on Feb 9; the music from Three Blind Mice; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for January 17, 2008

Welcome to For Immediate Release: The Hobson & Holtz Report, a xx-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, xxMB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

In This Edition:


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday January 21…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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