Instead of focusing on the marketing efforts that have occupied most media coverage of virtual worlds, the report delves into the role these three-dimensional environments can play in workplace collaboration, simulations, and other day-to-day business activities that generally require face-to-face engagement.
Principal Analyst Erica Driver, the lead author of the study, joined Shel Holtz for a 30-minute discussion about the report’s findings.
About our Conversation Partners
Erica came to Forrester through its acquisition of Giga Information Group. She covered a wide range of trends and technologies in her more than six years with Giga. Prior to joining Giga, Erica was a research analyst at Hurwitz Group, where she covered electronic commerce and information security. She has experience with Lotus Notes/Domino application development and administration, network administration, and project management. She has also served on the board of trustees of the Massachusetts Electronic Commerce Association.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)