FIR Interview: Forrester Principal Analyst Erica Driver on Virtual Worlds – Jan 16, 2008

Virtual worlds such as Second Life are often dismissed as venues for business, but a recent study by Forrester – Getting Real Work Done in Virtual Worlds – paints a different picture.

Instead of focusing on the marketing efforts that have occupied most media coverage of virtual worlds, the report delves into the role these three-dimensional environments can play in workplace collaboration, simulations, and other day-to-day business activities that generally require face-to-face engagement.

Principal Analyst Erica Driver, the lead author of the study, joined Shel Holtz for a 30-minute discussion about the report’s findings.

About our Conversation Partners

Erica DriverErica Driver (formerly Rugullies) primarily contributes to Forrester’s offerings for the Information and Knowledge Management professional. She is a leading expert on enterprise collaboration strategies and platforms and Information Workplace strategies and platforms. In the past, Erica has covered information rights management, message archiving, product information management, idea management, product life-cycle management, commerce servers, eProcurement, business-to-business (B2B) marketplaces, and electronic bill presentment and payment.

Erica came to Forrester through its acquisition of Giga Information Group. She covered a wide range of trends and technologies in her more than six years with Giga. Prior to joining Giga, Erica was a research analyst at Hurwitz Group, where she covered electronic commerce and information security. She has experience with Lotus Notes/Domino application development and administration, network administration, and project management. She has also served on the board of trustees of the Massachusetts Electronic Commerce Association.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.