Hammer Films lives again on MySpace

beyondtherave
After a 30-year absence, Gothic horror film maker Hammer Films is about to make a comeback, not in cinemas but on the web.

Who can forget Hammer’s iconic low-budget horror flicks from the 60s and 70s, especially those starring Christopher Lee and Peter Cushing?

BrandRepublic reports that Hammer has produced a new film, Beyond The Rave, that will be shown only on MySpace:

[…] ‘Beyond the Rave’ is MySpaceTV’s first UK co-production and will broadcast in spring 2008 as 20 "webisodes", before being released as a full length DVD, and being available for download.

[…] The film promises to deliver all the ingredients of a Hammer classic, including vampires, blood, death and suspense, but made for a 21st century audience.

I imagine "made for a 21st century audience" will mean lots of in-your-face horror stuff that would have been X-rated 30 years ago but today would hardly merit a 15 classification if it were released in cinemas.

Plus computerized special effects that you couldn’t do 30 years ago.

The teaser trailer gives a bit of a clue.

Can’t wait to see it :)

Incidentally, Hammer Films has a presence on three of the most popular social networks – MySpace, Bebo and Facebook.

No question that you go where your audiences are.

[Related movie news: New Jackass film to receive web premiere.]

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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