Shades of grey

Chip Griffin has a terrific post on Media Bullseye urging us to throw out the social media rulebook:

Far too many of my colleagues who share a passion for the social media space treat this new media world more as a religion than as an art. Attending conferences, reading blogs, listening to podcasts, and talking at meetups will reveal rule after rule that many think cannot be broken in order for an activity to qualify as legitimate and successful.

I’m here to tell you that most of the rules are bunk, and we as an industry [do] ourselves a disservice by frightening off potential participants with absurd proclamations of the way things must be.

Chip then lists nine rules that, he says, make little sense.

I agree with Chip that we must ditch such rigid rules. In any event, things are rarely so black and white but instead come in shades of grey.

Chip’s post is beginning to attract some thoughtful commentary, not simply agree/disagree but offering extended points of view.

With that in mind, I offer here my own penny’s worth of contribution to the conversation.

If you use seesmic, why not extend the audiovisual conversation further?

I’d hoped to link this post to Chip’s but I see no trackback mechanism on the Media Bullseye site. It uses Movable Type so hopefully it’s smart enough to auto-enable a link. Get WordPress, guys :)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. neville

    Thanks Chip. You started something very interesting with your post. Wonder how deep and broad this conversation will go.

    WP vs MT. Now there’s a discussion topic!

  2. Phil's Blogservations

    Chip Griffin And The Social Media Rulebook…

    Chip brings up some good points, though I can’t help but feel that some of the others are strawman arguments thrown up and positioned as a norm such that they could be easily knocked down….

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