Ok, kids, you want to understand Web 2.0?
Forget all the corp-speak about "user-generated content" or – even worse – "platforms" and "applications."
Just watch this. All you need is here.
From Nokia. Nice connection (no pun) with their slogan, "Connecting People."
[Update 20/11] As noted in the comments, the person at Nokia who uploaded the video has taken it down – if you try and play the video, you’ll see this text:
We’re sorry, this video is no longer available.
If you go to the page on YouTube corresponding to the address in the clip, you’ll see this:
This video has been removed by the user.
nokia’s “2.0 is about…” viral video…
While this viral effort(see below) certainly isn’t cutting edge thinking, it is an interesting video nonetheless. Nokia is clearly going with a straight sell – web 2.0 is about connecting people (in a number of diverse ways), like it always…
Catchy, but maybe a bit Cbeebies for some of the audiences that I talk to?! I wish more people would try to explain it simply though, so I’d say well done to Nokia for the effort.
Nice one! I’ve also been trying to explain We 2.0 to the old school marketers so if you would like another angle in written word, check out my blog.
Any idea why the user removed the Nokia video from You Tube? Another viral stunt?