If you can understand and explain what Web 2.0 is, that could be a real asset in your professional development.
At least, that’s one interpretation of this chart posted by Steve Rubel:
Indeed.com searches millions of jobs from thousands of job sites. This job trends graph shows the percentage of jobs we find that contain your search terms.
Another rising skill according to this data is social networking, which I would interpret as understanding what it is, how it works and what the business benefits are.
While the information Steve has researched applies specifically to the US, I think it’s a valid indicator of what the picture will soon look like here in the UK.
It’s interesting to note that this data indicates that an understanding of blogs is in decline. I don’t find that surprising as general awareness is now quite high.
Opportunities are still there, though, if you can illustrate to your employer or your client how to use blogs as integrated complementary engagement channels, not simply what they are and how to write a post.
Explaining Web 2.0 is a compelling challenge, especially for communicators. And especially as there are so many definitions out there already.
And which Web 2.0 are we talking about?
The tech-focused one? Maybe such as Markus Angermeier’s tag cloud:
What about the communication-focused one? –
I adapted the definition in this slide from the rather good Dive Into Web 2.0 ebook. I find the simplicity of this explanation works very well when talking about Web 2.0 with business people – it starts a conversation.
How would you explain Web 2.0?