Jupiter’s executive summary says this:
Localized site launches by MySpace.com and Bebo are aiming to drive European adoption of social networking sites, and the corresponding trend toward user personalization will increasingly lead to deconstruction of existing providers’ applications and content.
The report costs $1,500 (ouch!). That also gets you a 30-minute phone discussion with the analyst who wrote it.
In summarizing the report, BrandRepublic says that the UK has benefited from the English language bias of international social networks to become the country in Europe most attuned to social networks.
Offering different languages and different services according to nations is the key to gaining a large user base throughout Europe, the report found.
The growth of social network usage generally has prompted some reporting recently on the risks you can run online, eg, identity theft.
Worth paying attention to, whether you’re in the UK or elsewhere.