FIR Interview – John Penberthy-Smith, Hutchison 3G UK: October 29, 2007

3, the mobile operator, and Skype, the internet communications company, have launched the Skypephone, a new handset that lets you make free Skype calls and instant messages from your mobile phone. It’s the first time an operator has offered a mass-market device which is tailor-made for free calling over the internet from a mobile.

During the press launch in London on October 29, Neville Hobson spoke with John Penberthy-Smith, Marketing Director at Hutchison 3G UK Ltd., the operator of the 3 network, about 3’s marketing and communication plans for the Skypephone focused on experiential marketing and word of mouth.

About our Conversation Partner

John Penberthy-SmithJohn Penberthy-Smith joined 3 UK in October 2006 as Director of Customer Marketing and in January 2007 he was appointed Marketing Director. As Marketing Director he is responsible for all marketing at 3 including products, customer propositions, channel and base marketing. He is also responsible for marketing the X-Series, 3’s flat-rate mobile broadband offer launched in the UK in December 2006.

Prior to joining 3, Penberthy-Smith was at Vodafone where he held a number of positions including Head of Global Voice Propositions for Vodafone Group and Director of Consumer Marketing for Vodafone UK.

Penberthy Smith, 39, is married with two children.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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