The Hobson & Holtz Report – Podcast #284: October 15, 2007

Content summary: Shel’s in Virginia with much better hotel wifi; the spread of wifi in communities and differences on both sides of the Atlantic; rules for online posting from the Online Journalism Review; word of mouth is the most powerful selling tool: Nielsen survey; crisis plans for B2B marketers; mainstream media on mobile: different approaches by The Toronto Star and The Daily Telegraph; the Media Monitoring Minute with CustomScoop; listeners’ comments discussion; news about Thursday’s show; the music by Jag Star; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for October 15, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Lansdowne, Virginia, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 28.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

In This Edition:


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday October 18…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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