The Hobson & Holtz Report – Podcast #281: October 4, 2007

Content summary: FIR face-to-face again in Wokingham, England; FIR Geek Dinner update; thoughts on this week’s CIPR social media workshop and the Ragan/SimplyCommunicate social media masterclass; the Media Monitoring Minute with CustomScoop; Dan York on the Podcasting and New Media Expo and new tools for podcasters including the MicMate, plus a question for listeners on emailing to wikis; Forrester case study on Northwestern Mutual’s enterprise Web 2.0 journey; AIM and Zune integrate social networking; email spamming and the Monster mash; the Dove Onslaught on YouTube; listeners’ comments discussion; music by The Friendly Ghost; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at]

Show notes for October 4, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute podcast recorded live from Wokingham, Berkshire, England.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter:; or at Jaiku: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday October 8…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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