FIR Interview – David Carter, CTO, Awareness: October 30, 2007

Forrester Research recently released a case study chronicling the implementation of blogs as an enterprise communication tool at 150-year-old financial services company Northwestern Mutual. The blogs, intended to drive a change to the organization’s culture, instead resulted in increased productivity as most of the employees starting blogs focused them on project management. The social media platform Northwestern Mutual implemented is from Awareness Networks (formerly iUpload), one of the companies competing in the enterprise social media space. In this FIR Interview,…

FIR Interview – John Penberthy-Smith, Hutchison 3G UK: October 29, 2007

3, the mobile operator, and Skype, the internet communications company, have launched the Skypephone, a new handset that lets you make free Skype calls and instant messages from your mobile phone. It’s the first time an operator has offered a mass-market device which is tailor-made for free calling over the internet from a mobile. During the press launch in London on October 29, Neville Hobson spoke with John Penberthy-Smith, Marketing Director at Hutchison 3G UK Ltd., the operator of the…

Engaging without measuring makes little sense

BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe. The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will do so in the next 12 months. Viral marketing campaigns are the most common form of engaging an online audience, BrandRepublic says, but profiles on social networking sites and interactive websites are growing fastest, according to the report. Jupiter’s executive…

Skypephone changes everything

Updated on February 12, 2008 Skype, the internet phone service, is all about disruption. I remember thinking, when I first started using Skype back in 2004, that here’s a small, nimble company that will drive a massive wedge into traditional telephone service business models. From a user perspective, the model is dead simple and highly compelling – free phone calls via your computer to other users of the service, and very low cost calls via your computer to ‘normal’ telephone…

The Hobson & Holtz Report – Podcast #288: October 29, 2007

Content summary: Shel explains the Philly Cheesesteak; Neville reports on today’s 3 Skypephone launch; upcoming FIR Interview podcasts; discussion: the future of consumer-generated content; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on stifling problem-solving through denial of oxygen, and more; the consequences of last week’s FEMA fake news conference; Towers Perrin study finds ‘engagement gap’ among global workforce; Sallie Goetsch reports on Seagate and blogger engagement, and more; listeners’ comments discussion; music from RAQ; and more. [Messages from…

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