Forrester Research recently released a case study chronicling the implementation of blogs as an enterprise communication tool at 150-year-old financial services company Northwestern Mutual. The blogs, intended to drive a change to the organization’s culture, instead resulted in increased productivity as most of the employees starting blogs focused them on…
3, the mobile operator, and Skype, the internet communications company, have launched the Skypephone, a new handset that lets you make free Skype calls and instant messages from your mobile phone. It’s the first time an operator has offered a mass-market device which is tailor-made for free calling over the…
BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe. The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will do so in the next 12 months. Viral marketing campaigns…
Skype, the internet phone service, is all about disruption. I remember thinking, when I first started using Skype back in 2004, that here’s a small, nimble company that will drive a massive wedge into traditional telephone service business models. From a user perspective, the model is dead simple and highly…
Content summary: Shel explains the Philly Cheesesteak; Neville reports on today’s 3 Skypephone launch; upcoming FIR Interview podcasts; discussion: the future of consumer-generated content; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on stifling problem-solving through denial of oxygen, and more; the consequences of last week’s FEMA fake news…
I’ve written a few posts this morning and, before publishing any of them, I manually changed the time in WordPress to reflect the fact that the clocks went back overnight marking the official end of summertime throughout Europe and many other countries as we reverted to winter or standard time.…
If you had to pick just 100 blogs that would provide you with all the content you need to stay informed on everything that interests you, which 100 would you pick? And by which criteria would you determine that 100? Some clever researchers at the Carnegie Mellon University in the…
The news last week of Microsoft’s purchase of a 1.6% equity stake in Facebook has had plenty of commentary with widespread analysis and opinion on the deal. I found the most interesting commentary in an article in this week’s Economist which speculates on what it means for Facebook, Microsoft, Google…
