Forrester Research has issued two important studies for those interested in implementing Web 2.0 strategies for internal communication and knowledge purposes.
G. Oliver Young, along with Eric G. Brown and April Lawson, authored “Passionage Employees: The Gateway to Enterprise Web 2.0 Sales,” which notes that employees are beginning to use Web 2.0 tools in their day-to-day lives, often without the sanction of the company. Young co-authored “Web 2.0 Social Computing Dresses Up for Business” with Rob Koplowitz, suggesting that social computing has a clear place in the enterprise.
In this FIR Interview, Koplowitz and Young talk about the studies and the issues associated with implementing social media on intranets.
About our Conversation Partners
Rob Koplowitz is a principal analyst, leading Forrester’s research in the areas of basic content management, instant messaging, blogs and wikis as they relate to enterprise usage, as well as the emerging trend of using Microsoft Office as a front-end for line-of-business information processes. Before joining Forrester, Rob was director of product management with Microsoft. He also had stints with Oracle and Lotus/IBM. He holds a B.A. in economics from the UC Davis.
Oliver Young, a Forrester analyst, contributes to Forrester’s offerings for the Technology Marketing professional, and is a frequent contributor to the Strategy and Marketing Research professional. Responsible for Web 2.0 and Social Computing technologies, he regularly helps technology vendors refine product concepts, segment markets, and target their messaging. His research focuses on blogs, wikis, RSS, social networking, podcasting, mashups and the impact of emerging technologies on technology vendors and their customers. Oliver is a graduate of Kalamazoo College with a B.A. in economics and English. He has also studied at the London School of Economics and Political Science.
The research is available to Forrester customers; others can use the “contact us” feature of the Forrester website to request copies; a follow-up call from Forrester’s sales staff is likely.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)