Neville Hobson

Blogs drive business opportunities: UK survey

A new survey on business blogging conducted in August by research firm Loudhouse – the results of which were presented at an event in London yesterday in which I participated – shows that blogs are rapidly becoming a credible tool for UK companies in generating business opportunities.

The research questioned managers with direct sales and/or purchasing responsibility at 300 companies with over 250 employees to discover how they and their companies use blogs to interact with existing and potential customers, and how they engage with the blogosphere to inform their own business decision making.

The survey report clearly shows positive thinking in the UK about the value business blogs may present.

Key findings:

Is blogging popular in the workplace?

Is blogging a business tool?

Is there potential for blogging growth?

One particular result that I did find highly significant is that 64% of blogs started by companies have been launched only within the past six months, as noted above.

This reflects what I’m seeing among many of the companies I talk to about social media. It’s a very different picture compared to 2006 were there was far greater hesitancy.

It’s interesting, too, to note the variety of ways cited by survey respondents in how their companies use blogs:


The 16-page survey report, which goes into considerable detail about the research and the results from it, is available on request from Inferno PR, who commissioned the research.

[Update 18/9/07] Inferno has posted the press release announcing the survey results:

And, Loudhouse has now started a blog with commentary about the event in their first post.

Great concluding comment:

heck…we even started blogging as a result!!

Welcome to the blogosphere, guys!

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