That’s equivalent to about Â£3.8 billion a month. Or over Â£45 billion a year.
Such extrapolated numbers are even less credible than the Aussie report recently which said Facebook costs Australian businesses A$5 billion (about Â£2 billion) in lost productivity.
Here’s the angle in the latest survey:
[…] Mike Huss, director of employment law at Peninsula called on all firms to block access to sites such as Facebook. He asked: “Why should employers allow their workers to waste two hours a day on Facebook when they are being paid to do a job?” He said that loss of productivity was proving a “major headache” for firms. “The figures that we have calculated are minimums and it’s a problem that I foresee will escalate,” he said.
As you might expect, there is a lot of opinion out there about such sensational claims.
At the opposite end of the bash-Facebook spectrum, Ethan Kaplan has this:
[…] if Facebook cost your business â€œdear,â€ then you shouldnâ€
t really be in business. If you canâ€ t figure out how to leverage any social network for your own business, and the tendencies of your employees to enjoy them, then time to rethink your strategies.
Hmm, while I like a lot what Ethan says, the reality for most organizations will be somewhere in between the two extremes.
As I’ve said before, guide don’t ban.