The book, according to the Amazon listing, “provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.”
Kurt Sorensen, an FIR listener, contributed the book review. Kurt is a Denmark-based professional who manages IntraTeam.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)