Japanese Wall Street to open in Second Life

Second Life
So businesses don’t think Second Life is worth investing their time and money in?

Tell that to Dentsu and the financial community in Japan.

The Japanese advertising firm is launching ‘Virtual Tokyo,’ a virtual megalopolis that will open its doors tomorrow August 24 in Second Life.

A report in the Financial Times says Dentsu is hoping to glean valuable marketing information from their online venture and tap into its vast client base, which includes many of Japan’s blue-chip companies, to create a virtual presence in the Japanese city:

[…] Dentsu, which spent about Â¥10m ($870,000) to acquire the 85 hectares in Virtual Tokyo, is aiming to recoup its investment by lining up 30 or so blue-chip companies to build a virtual presence within the first year.

[Ken] Aihara [who leads the Virtual Tokyo team at Dentsu] said: “We’re aiming to create a virtual Japanese Wall Street, where major Japanese financial institutions will have a presence.

“For example, users would be able to negotiate a virtual home mortgage with a bank to then buy a virtual flat.”

Analysts said the marketing and advertising potential on the Japanese version of Second Life could be enormous. The monetary value of Second Life is expected to grow from ¥135bn in 2007 to ¥1,250bn in 2008, according to Mizuho Corporate Bank.

Ambitious plans for a virtual world that naysayers in the US and Europe believe has little or no future from a business point of view.

Let’s see what Dentsu can do.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Rob Safuto

    This may be good for businesses but I would recommend that individuals avoid any kind of involvement in virtual currency schemes. People have gotten into enough problems here in the U.S. with sub-prime mortgages. I can only imagine the damage that will occur from people making virtual investments with real money.

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