The Hobson & Holtz Report – Podcast #260: July 23, 2007

Content summary: Floods in England; iMeme conference interviews by Sallie Goetsch in upcoming FIR Interviews podcast; discussion on offline blog editors; the Media Monitoring Minute with CustomScoop; Facebook activisim; 17,500 Microsoft employees use Facebook; ignore online writers at your peril; the blurring line between online and offline advertising; employee firings for online activities on the rise; should newspapers become local blog networks?; David Phillips reports on floods and social media: in times of crisis, where does the power to provide the news come from?; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for July 23, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Los Angeles, California, USA.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In This Edition:


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday July 26…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)