Mixing new pastures

Some brief news on the business front.

After being part of the excitement in launching new marketing company crayon last October, we’ve decided to travel different paths.

I’ve stepped down from my role as a VP New Marketing to revert to being what I have been since 2004 – an unabashed guide and explorer of the opportunities for organizations in discovering what social approaches to organizational communication can do for them.

My crayon colleague and long-time podcasting partner Shel Holtz is also stepping down.

While we all may now be travelling on independent paths, those paths will be running in parallel in many ways. Plus these different paths don’t mean we’ve stopped working together. On the contrary, I’ll be continuing a working relationship where what I can contribute will be beneficial to crayon clients, as will Shel.

It’s been a fantastic ride since last October! Some terrific projects to have been involved with, some of which are public – Coca-Cola’s Virtual Thirst contest, for instance, and 300 – and others more discreet.

I now have capacity for getting more involved in some new areas. Re-opening pre-crayon relationships and creating new relationships. If you’d like to talk, I’m happy to talk at any time.

Working as a crayonista with new marketing visionary Joe Jaffe has been a real pleasure, as it has also working with CC Chapman, Steve Coulson and the rest of the crayon team.

So I will continue to be a crayonista and cheerlead for crayon as they embark on the next stages of their development with the addition of Greg Verdino to the team.

Good luck, guys. As CC would say, see you on the flip side!

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Samantha

    Hi Neville, I hope you enjoy the shift in focus in the coming months and we will continue to follow the crayonistas too, as they trailblaze in the new marketing sphere. All the best, Sam.

  2. Steve Coulson

    Like CC said, it’s been a real pleasure, and will hopefully continue to be, mate. Good luck with new projects and don’t be a stranger to the crayon offices.

  3. neville

    CC, Steve, thanks. It has been a genuine pleasure working with you two. I’ve learned some new things from both of you that I wouldn’t have otherwise. Good things, I hasten to add :)

    I’ll be cheering you on in the next stages of the crayon journey which, as a continuing crayonista, I expect to be as wild and wonderful as the journey thus far. Plus I’ll still be hanging out at crayonville Island from time to time.

    Sam, thanks for your wishes. More trailblazing to come!

  4. neville

    I was thinking about taking a bit of a break, Tom. At my wife’s request. But not much chance of that. Lots going on, some of it actually paying money :)

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