A British climber has set a world record by making a mobile phone call from the top of Mount Everest:
In the early hours of 21 May, Rod Baber made two calls from the mountain’s north ridge. […] To make the call at the summit, 8,848 metres, Mr Baber had to contend with high winds and temperatures of -30 degrees. The call was made to a voicemail account created by sponsor Motorola to ensure the attempt was recorded. Mr Baber also did not have much time to make the call because those climbing Everest typically only stay at the summit for 15 minutes. Making such a call is dangerous as talking into the handset meant he had to remove his oxygen mask.
Batteries for the Motorola handset he used were taped to his body to ensure they stayed at a high enough temperature to power the phone.
Mr Baber also claimed a separate record for sending the highest text message.
The phone Baber used was a Motorola Motorizr Z8.
Nice creative marketing.
[…] I agree with Neville that it was a very impressive piece of marketing by sponsors Motorola. […]