The Hobson & Holtz Report – Podcast #236: April 30, 2007

Content summary: Update on the “How to do everything with podcasting” book; the Media Monitoring Minute with CustomScoop; book on tape meets RSS on iPod; blogging on behalf of a client and ghost blogging; study: influencers rely on the internet as a resource; blogger shuts down after Skype denies permission for name use: heavy handed and a missed PR opportunity?; Forbes’ organization chart wiki; discussion: the development of media training; listeners’ comments discussion; the music; and more.

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Show notes for April 30, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In This Edition:


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 3…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Doug Haslam

    Great coverage as usual guys– on the ghost-blogging issue, thanks for pointing to the back and forth within the blogs– there was a lot of good discussion on this, and Topaz stayed in the center of it– it was very constructive all around.

    By the way, Topaz’ two-cents and then some are on last Friday’s PRobecast podcast, which obviously doesn’t capture all of the discussion that took place subsequently on the blogs:

    Also, a hefty but good post by Todd Van Hoosear on the Topaz blog about the issue

    I’ll pick one nit-while we may still use the word blog in the title, we agreed with the characterizations of those who would call it something else due to its lack of a personal voice.

    The name is a matter of semantics– all parties that I saw agreed on what the content was.

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