Content summary: Update on the “How to do everything with podcasting” book; the Media Monitoring Minute with CustomScoop; book on tape meets RSS on iPod; blogging on behalf of a client and ghost blogging; study: influencers rely on the internet as a resource; blogger shuts down after Skype denies permission for name use: heavy handed and a missed PR opportunity?; Forbes’ organization chart wiki; discussion: the development of media training; listeners’ comments discussion; the music; and more.
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Show notes for April 30, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
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So, until Thursday May 3…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
Great coverage as usual guys– on the ghost-blogging issue, thanks for pointing to the back and forth within the blogs– there was a lot of good discussion on this, and Topaz stayed in the center of it– it was very constructive all around.
By the way, Topazâ€™ two-cents and then some are on last Fridayâ€™s PRobecast podcast, which obviously doesnâ€™t capture all of the discussion that took place subsequently on the blogs:
Also, a hefty but good post by Todd Van Hoosear on the Topaz blog about the issue
Iâ€™ll pick one nit-while we may still use the word blog in the title, we agreed with the characterizations of those who would call it something else due to its lack of a personal voice.
The name is a matter of semantics– all parties that I saw agreed on what the content was.