Does anyone agree what employee engagement is? asks David Ferrabee.
It’s a very good question. ‘Employee engagement’ is a phrase that appears frequently in media articles and blogs, yet it seems to me that people tend to use the phrase when they really mean ’employee communication’ or something else.
Communication is not the same as engagement. Nor are balloons, barbecues and CEO breakfasts (read David’s post to see what that’s about).
The best definition I’ve seen comes from the Wikipedia entry. I frequently used this edited bullet-point highlight in discussions I have with people to address this complex topic:
Employee engagement is –
- A concept where employees feel a strong emotional bond to the organization that employs them
- A willingness to recommend the organization to others and commit time and effort to help the organization succeed
- People are motivated by intrinsic factors (eg, personal growth, working to a common purpose, being part of a larger process) rather than simply focusing on extrinsic factors (eg, pay / reward)
- Shaped by a number of distinct variables including individual attributes – personality, role characteristics, the quality of work relationships, and perceptions of the ethos and values of the organization
Do you see it that way, too?