PR unspun

How is the PR industry adapting now that social media is heading for mainstream adoption?

That’s a good introductory description to an event I’m speaking at in central London in the evening of Tuesday April 24.

The event is ‘PR Unspun‘ organized by Chinwag Live, a new series of events from the Chinwag community established to cast an enquiring light on trends in the digital media industry.

I’ll be one of a group debating that broad PR topic. My fellow speakers are Jacqui White, Online Communications Director, Edelman UK; Stephanie Bonnet, Director, Burson-Marsteller London; and Mark Rogers, CEO, Market Sentinel. Our chair is Mike Butcher of mbites.

The event costs £40 but if you book before close of business tomorrow, the 19th, you pay only £20. So half price entry if you act fast.

I think it will be a terrific event so hope to see you there. As the organizers say, great speakers, engaging conversation plus drinks and snacks. And no PowerPoints!

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Mary Schanuel

    Neville, here is an example of PR adapting to social media in a business-to-business model. I own a public relations firm Synergy Group and my blog AEC St. Louis tracks and reports news for the architecture/engineering/construction industry, with a focus on St. Louis.

    Mark Buckshon, a Canadian trade publisher Construction Marketing Ideas just called it the “first truly effective regional construction industry marketing blog in the U.S. or Canada…so far the only example I’ve discovered that combines the blogging model with a solid regional marketing focus.” I’m honored, of course, but even more excited to hear that I’m on the right track.

    As a PR agency, my primary focus in starting the blog was to reach my clients, prospects and the media, and to reach them where they live and breath rather than try to sell them on social media strategies through a PR blog (you and others already do that very well). Reading my blog stats, I can confirm that I am reaching all of those audiences, plus I’m driving up Google search engine rankings for my sites and for clients mentioned in the blog from time to time.

    Now my goal is to build as vibrant an online community in AEC as you, Shel and many others have done in the PR industry.

  2. neville

    That’s a terrific example, Mary, and thank you for sharing your thinking. I agree – you’re definitely on the right track. Best wishes in developing that community!

  3. Sam Michel

    Thanks for the mention Neville, really looking forward to meeting you at the event and hearing what the panel have to say. There’s only a couple of tickets left now, so it should be a lively session.

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