Hugh’s doing it again – 40 percent discount off any still wine purchased from Thresher‘s in the UK from today until the end of the month. The first Thresher discount offer last December generated incredible buzz throughout the blogosphere and […]
Month: March 2007
Last week, the initial findings of the Euroblog 2007 study were published. Euroblog 2007 deals with the way blogs and other social software are changing organizational practice. The aim of the study is to understand the spread, implementation and usage […]
Heading into London for the Social Media Forum at the Hilton, Canary Wharf. No live blogging but I expect to do some twittering. Or maybe that is live blogging. More later.
If you’re a member of the International Association of Business Communicators (IABC) and of Second Life, this might interest you. I’ve just founded a group in Second Life called ‘IABC Second Life’ ‘IABC Members in Second Life’ [see edit below] […]
Content summary: The most listener-driven-content show we’ve done; Mitch Joel on the Foreword Thinking podcast; Mike Bellina rants about the future of print media; lots of listener suggestions for file sharing services to add to Dan York’s commentary; Rob Safuto […]
The CeBIT technology fair in Hanover, Germany, started last week and runs until March 21. CeBIT is the world’s largest trade fair showcasing digital IT and telecommunications solutions for home and work. I’ve not paid as much direct attention to […]
It really does feel and look weird when your hair disappears and reappears at random, and your efforts to fix the problem just make it worse. Talk about a bad hair day! That’s virtual hair I’m talking about – the […]
An interesting idea for a conference: […] The plan is to have all sorts of speakers speak about all sorts of stuff. Not brands, advertising, blogging and twitter but interesting, unexpected, original things. I’m hoping to find fascinating people and […]
Holding events in Second Life of one kind or another is not new: people have been doing this since this virtual world started back in 2003.
As more businesses enter Second Life, the idea of including this virtual world as a channel in broad marketing and PR planning makes a lot of sense.
In its simplest sense, Second Life gives you an opportunity to create and develop a personal connection with people in a place where there are no real-world manufacturing or service costs and few barriers to what’s possible.
It represents a completely new way to interact and communicate with people via the internet, enabling you to experiment and learn how to adapt business, marketing and communication models to a new and emerging marketplace, either complementing existing plans or developing new ones. It’s also about breaking new ground and making connections with the Second Life community.
A good example of much of this was the virtual press event for the movie 300 which took place at Silverscreen Island in Second Life on Friday night.
I was there in two related roles. First as a meeter-and-greeter (disclosure: because I’ve been working with Warner Bros Pictures and London-based film marketing company PPC for the past month on communication and planning for this event), and secondly as a participant like everyone else.
I was keen to savour the complete experience of a press event in Second Life about a new movie that had a live question-and-answer session via real-time audio with not only the leading actors and the director but also with legendary graphic novelist Frank Miller on whose graphic novel the film is based.
And the experience did not disappoint.
One of the neatest things about speaking at conferences on topics you’re passionate about is connecting with like-minded people. And one of the best things is meeting those who are yet to be wholly convinced but are willing to engage […]
Content summary: Shel’s in Brazil, Neville’s off to Belgium; Business Week on corporate wikis: the examples of Nokia and Dresdner Kleinwort; Shel reports from Sao Paulo; Dan York reports on FolderShare and Talkshoe; Max Hansen does Lee Hopkins; listeners’ comments […]
I’ll be heading off shortly to drive to Ghent in Belgium where I’ll be the keynote speaker on Friday morning at the EuroBlog 2007 conference. Very much looking forward to meeting up with old friends including Philip Young and Serge […]