Content summary: Best Buy confirms it has secret intranet website; moves in Second Life: Danish Saxo Bank to offer trading, venture funding for property developer Ansche Chung, SL Bounty to make job hunting easier, European Union to open office; despised companies perform better than admired companies; Reuters to start financial MySpace; Wired magazine games Digg; a new wiki for US patents; Lee Hopkins reports: how do you join the conversation when you are incredibly busy?, Australia’s broadband disgrace and campaign, call an influential communicator today; discussion: the ROI of PR; listeners’ comments discussion; Shel at the New Communication Forum this week and news about Thursday’s show; Neville guest hosts TPN Rock podcast; the music; and more.
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Show notes for March 5, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59:49-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
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In This Edition:
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So, until Thursday March 8…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
Re: ROI of PR. Luke Armour is quite right to point out (and Shel you’re spot on reiterating that) PR is so much more than strictly media relations and certainly more than about driving sales. If we look on it as such we run the risk of marginalizing the function. Rather, we know that PR is about managing reputation, underwhich fall brand, trust, relationships, MR/IR/GR, employee relations, sponsorships to name a few among many more. All of these can and should be measured and racheted up into a sort of macro view / balanced scorecard or something of the like.
Shel, hat tip on the resources you sought out and mentioned. I highly recommend to all listeners, readers that, additionally, the thought leadership work coming out of the Institute for PR’s Measurement Commission and the Association for Media Evaluation Companies might prove useful.