The Telegraph’s continuing re-invention

Get your daily business TV news update from your newspaper, not the TV.

The newspaper’s website, that is.

BrandRepublic reports on moves by the Telegraph Media Group to extend into the broadcasting business:

[… Telegraph Media Group] has created a daily business programme, called The Business Show, which will launch on Monday (5 March). The programme, which will run for between four and five minutes, will be available from lunchtime every day at and will be presented by The Daily Telegraph city editor, Damian Reece.

British Airways will sponsor the programme from April. It will receive a package, which includes advertising in the Telegraph titles. The show will highlight the major business stories of the day, cover one story in depth and offer analysis of the financial markets.

[…] Telegraph Media Group is still in talks about joining potential bidders for the national digital multiplex, as it looks to launch a radio station.

I think the Telegraph is the most innovative mainstream media group in the UK today in blurring the divide between old media and new media, and re-inventing themselves in ways that make them relevant to their changing audiences (better still, let’s now call that group ‘participants’).

They’re not the first national newspaper to embrace social media (that was The Guardian), but they are certainly out in front in the depth and breadth of their evolution.

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Virginia

    This merging of media outlets seems to be a common theme all around. Just today, I had a photojournalist by the name Rodger Hart come to my class at Auburn University and speak about newsrooms that are training their still photographers in operating video cameras. They are transitioning them from photographers to videographers.

    He also said that a combo of still images and video can be combined to enhance the reader’s experience on the Web site. Apparently by using High-Def video cameras, they can take stills from the video footage. I believe we will see more newspapers and news stations going to this format and embrasing new technologies.

  2. Sherrilynne Starkie

    I believe that Johnston Press, the group that publishes many of the UK’s local and regional newspapers has plans in the works to develop its model around a digital newroom too. Things really are changing.

  3. neville

    Thanks for that, Sherilynne. Useful to know.

    Things are undoubtedly changing. Virginia, thanks for that bit of news from the US!

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