Content summary: On conference experiences in Newcastle, Montreal and San Diego; surveys show Web 2.0 making its way into the enterprise; PR briefings about journalists: Microsoft example shows be careful when you click to send that email; growth of advertising in computer games; MySpace cock-up for US presidential hopeful John McCain; Dan York reports on Twitter and spam; discussion: the death threats against Kathy Sierra and calls for blogger codes; listeners' comments discussion; the music; … [Read more...] about The Hobson & Holtz Report – Podcast #227: March 29, 2007
Archives for March 2007
Podleaders interview with Tom Raftery
Tomorrow morning I'll be chatting with Tom Raftery for an episode of his PodLeaders podcast series. If you have a question you'd like us to discuss, add your comment here or on Tom's post. All the questions there so far are to do with Second Life. Great topic! … [Read more...] about Podleaders interview with Tom Raftery
Delivering the New PR 2.0 in Newcastle
Arrived in Newcastle early evening yesterday for the "Delivering The New PR 2.0" conference which takes place today. This is the first of the second series of conferences organized by the University of Sunderland. I'm joining the seasoned team of Philip Young, Chris Rushton, Tom Murphy, Stuart Bruce and Simon Rogers to talk about the future of PR in a social media and virtual world. Simon joins instead of Elizabeth Albrycht who's a recent new mum. No live blogging but I expect to Twitter … [Read more...] about Delivering the New PR 2.0 in Newcastle
The Hobson & Holtz Report – Podcast #226: March 26, 2007
Content summary: Shel's in Montreal, Neville's traveling too; podcasters unite to help a marketing student; blog post length; live blogging; a report from Sallie Goetsch (rhymes with sketch); behind the scenes with a labor issue; crisis communication in the news; another social media study; the results of "Bum Rush the Charts;" a report from David Phillips; listener comments; the music; and more. [Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for … [Read more...] about The Hobson & Holtz Report – Podcast #226: March 26, 2007
Power 150 Marketing Blogs list goes international
In January, Todd And published the Power 150 Top Marketing Blogs, a ranked listing of marketing blogs in the US. While a ranked list of such US blogs is useful, I always felt it would be great to see a list that was a bit more international. Now there is such a list as the Power 150 now includes any English-language blog about marketing, wherever the blogger is based. Being included is not a matter of emailing Todd and asking him. What gives this list significant credibility is that each … [Read more...] about Power 150 Marketing Blogs list goes international
Website advertising that grabs your attention
This is a bit subjective but I like this web advertising concept a lot - the corner page curl to reveal an ad. When you visit the InformationWeek blogs site, notice the little teaser at the top right of your screen: When you move your mouse over that curl, it unfolds to reveal this: Very nicely created and executed. Far more appealing than the typical popup or floater ad (and I really detest those) that you encounter everywhere. See for yourself. … [Read more...] about Website advertising that grabs your attention
One billion spams
The milestone number of one billion spams trapped by Akismet was reached a few hours ago. There's been some good guessing during the past few days on when this figure would be reached. It was a discussion point in last Thursday's FIR, for instance. My best guess was that it would be sometime this weekend. Well, that wasn't wrong. The more alarming statistic in all this is that 95% of all comments and trackbacks to blogs are spam. So with one billion spams, there are just over 53,000 53 million … [Read more...] about One billion spams
Summer time begins
Summer time across Europe officially began overnight Saturday/Sunday. In the UK, we're now GMT +1. Back to standard time (GMT in the UK) on Sunday October 28. Related post: Time-changing should be automatic (from a year ago) … [Read more...] about Summer time begins