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Archives for March 2007

The Hobson & Holtz Report – Podcast #227: March 29, 2007

March 29, 2007 by Neville Hobson 

Content summary: On conference experiences in Newcastle, Montreal and San Diego; surveys show Web 2.0 making its way into the enterprise; PR briefings about journalists: Microsoft example shows be careful when you click to send that email; growth of advertising in computer games; MySpace cock-up for US presidential hopeful John McCain; Dan York reports on Twitter and spam; discussion: the death threats against Kathy Sierra and calls for blogger codes; listeners' comments discussion; the music; … [Read more...] about The Hobson & Holtz Report – Podcast #227: March 29, 2007

Filed Under: For Immediate Release

Podleaders interview with Tom Raftery

March 29, 2007 by Neville Hobson 

Tomorrow morning I'll be chatting with Tom Raftery for an episode of his PodLeaders podcast series. If you have a question you'd like us to discuss, add your comment here or on Tom's post. All the questions there so far are to do with Second Life. Great topic! … [Read more...] about Podleaders interview with Tom Raftery

Filed Under: Business, Communication, Podcasting, Social Media

Delivering the New PR 2.0 in Newcastle

March 27, 2007 by Neville Hobson 

Arrived in Newcastle early evening yesterday for the "Delivering The New PR 2.0" conference which takes place today. This is the first of the second series of conferences organized by the University of Sunderland. I'm joining the seasoned team of Philip Young, Chris Rushton, Tom Murphy, Stuart Bruce and Simon Rogers to talk about the future of PR in a social media and virtual world. Simon joins instead of Elizabeth Albrycht who's a recent new mum. No live blogging but I expect to Twitter … [Read more...] about Delivering the New PR 2.0 in Newcastle

Filed Under: Communication, Events, Public Relations, Social Media, Technology, Virtual Communities

The Hobson & Holtz Report – Podcast #226: March 26, 2007

March 27, 2007 by Neville Hobson 

Content summary: Shel's in Montreal, Neville's traveling too; podcasters unite to help a marketing student; blog post length; live blogging; a report from Sallie Goetsch (rhymes with sketch); behind the scenes with a labor issue; crisis communication in the news; another social media study; the results of "Bum Rush the Charts;" a report from David Phillips; listener comments; the music; and more. [Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for … [Read more...] about The Hobson & Holtz Report – Podcast #226: March 26, 2007

Filed Under: For Immediate Release

Power 150 Marketing Blogs list goes international

March 25, 2007 by Neville Hobson 

In January, Todd And published the Power 150 Top Marketing Blogs, a ranked listing of marketing blogs in the US. While a ranked list of such US blogs is useful, I always felt it would be great to see a list that was a bit more international. Now there is such a list as the Power 150 now includes any English-language blog about marketing, wherever the blogger is based. Being included is not a matter of emailing Todd and asking him. What gives this list significant credibility is that each … [Read more...] about Power 150 Marketing Blogs list goes international

Filed Under: Advertising, Innovation, Marketing, Public Relations, Technology, Weblogs

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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