The Hobson & Holtz Report – Podcast #218: February 26, 2007

Content summary: A bad marketing stunt in Boston for Dr Pepper produces apologies from Cadbury-Schweppes; MP3 file format under threat if Microsoft pays Alcatel-Lucent in lawsuit; Steve Rubel’s guide on how to turn Gmail into a personal nerve center; OpenID update; rent instant hot friends at FakeYourSpace; Bryan Person reports: TMP in Second Life, Twitter, Podcamp Toronto; memo to DreamHost: communicating in a crisis can be more about quantity not quality; listeners’ comments discussion; come to New Communications Forum in March; the music; and more.

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Show notes for February 26, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.

Download the file here (MP3, 26MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday March 1…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. neville

    Yes I did, Ellee, thanks.

    It’s a good commentary on the skill and creativity that firms like Millions of Us can bring to any company thinking about developing a presence in Second Life. My firm, crayon, worked with this company in developing our Second Life presence.

    Electric Sheep is also mentioned. That firm just secured a $7m investment from CBS and other investors.

    Who still says Second Life isn’t worth paying attention to?

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