The Hobson & Holtz Report – Podcast #211: February 1, 2007

Content summary: Vote for FIR at Podcast Alley; Boston bomb scare is bad marketing not bad PR; IABC launches new brand identity; Hill & Knowlton’s David Ferrabee asks what is internal communication?; prepping employees to be company bloggers; Dan York reports on FeedBurner blog network to aggregate RSS feeds, Ikea video contest, Podcamp Toronto; YouTube isn’t the only type of digital video gaining steam; listeners’ comments discussion; FIR from Atlanta next week; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days – use promo code “Podcast”.]

Show notes for February 1, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Rochester, Minnesota, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In This Edition:


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday February 5…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

Close