While the focus this week on virtual communities has been on Second Life, with news of developer Electric […]
Month: February 2007
I haven’t yet upgraded to Windows Vista or Microsoft Office 2007. Still running Windows XP and Office Pro […]
Creative Commons, the non-profit organization devoted to expanding the range of creative work available for others legally to […]
Internal communication research and training firm Melcrum is conducting a survey on social media usage in large companies. […]
Content summary: A bad marketing stunt in Boston for Dr Pepper produces apologies from Cadbury-Schweppes; MP3 file format […]
What a topic for a debate! This took place at the University of Westminster in London last Tuesday: […]
I saw this video report on BBC World last night about a rat infestation in a KFC restaurant […]
If you visit this site during the next few hours, you will encounter some odd things, both in […]
If you tried to visit here during much of today, Sunday, you would have been out of luck. […]
Earlier this month, I wrote about the increasing number of subscribers to this blog’s RSS feed with numbers exceeding 1,000 for the first time.
Since that post, I’ve been reading quite a bit of commentary on the overall impact Google Reader is having on RSS subscriptions generally where it’s now possible to know how many people subscribe to your feed via Google Reader or their Google personalized homepage (it wasn’t possible to know this before).
Most people commenting about the Reader have largely talked about a sudden jump in their subscriber numbers which coincides with the Reader now including RSS subscription data.
While this feature of Google Reader may have been a contributor to the increase in subscribers to my feed, a sudden jump wasn’t my experience – my subscriber increase showed a gentle but consistent rise over time.
Nevertheless, Google Reader clearly is making its mark as an RSS aggregator. One small example of its emerging appeal is to look at the RSS tools subscribers to my feed use.
Here’s the FeedBurner stats picture over the last seven days.
While is shows that the single most popular tool used by subscribers to this blog’s RSS feed continues to be Bloglines, you can see that Google Feedfetcher (the means by which Google’s tools get subscription data) is the second most popular method through which people get my content via RSS.
What I find interesting is how Google has literally come out of nowhere in the past six months or so to become a favoured RSS tool.
What’s not surprising is that a combination of the latest browsers that offer one-click subscription options (and where the acronym ‘RSS’ isn’t prominent), Google Reader and the Google personalized home page just make it dead easy for anyone to pick up an RSS feed.
That wasn’t the case six months ago.
Content summary: Come to the New Communications Forum next month; Dan York clarifies identity versus authentication with OpenID; […]
Last November, the UK’s Chartered Institute of Public Relations (CIPR) issued a call to action to the PR […]