If you want another example of what a blog can potentially do for an organization’s outreach to its customers, look no further than Marriott on the Move, the new blog launched this week by Bill Marriott, Chairman and CEO of hotel and hospitality company Marriott International. In his introductory post…
Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media. Show notes for the Ethics Skypecast: Welcome to For Immediate Release: The Hobson & Holtz Report, a…
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor. Our conversation included discussion about Dell customer service and addressing customer needs; the background behind the Direct2Dell blog; Lionel’s…
I spend quite a bit of time in Second Life. Recently I’ve been visiting different places I hear about, especially when that involves what a company is up to. There’s a lot going on in Second Life which I find extremely useful in gaining more understanding about a virtual world…
Content summary: New Communications Forum 2007 conference in March; trackbacks switched off on FIR blog; social media coming to business faster than anticipated; follow up on Cisco vs Apple: the conversation about the lawsuit on the Cisco blog; media and Second Life; the Starbucks ’employee first’ philosophy; EFF defends wiki…
PR Week UK has a full-page feature on page 18 of this week’s edition (Jan 12 cover date) about the Edelman/Microsoft Vista blogger relations kerfuffle entitled “Are freebies a blogosphere taboo?” This is a topic that has produced lots of opinions around the blogosphere and beyond, including from listeners to…
One of the great things about the WordPress community is the amazing number of people who develop plugins for the blog platform and make them freely available to anyone. Plugins are useful bits of code that add new or improve the existing functionality of your WordPress blog. New plugins, and…
I’ve updated the list of conferences and other events I’m scheduled to be speaking at or otherwise actively participating in during 2007. The list currently shows seven events so far this year. March looks to be an especially busy month. If you’re planning to be at any of the events…
