FIR Interview – Lionel Menchaca, Direct2Dell: January 12, 2007

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor.

Our conversation included discussion about Dell customer service and addressing customer needs; the background behind the Direct2Dell blog; Lionel’s role with Direct2Dell and the role of the blog as part of broader customer engagement goals; keeping a finger on the pulse of the blogosphere; launch, evolution, experiences and learnings from Direct2Dell; plans for further developing customer engagement; advice for companies thinking about a corporate blog.

About our Conversation Partner

Lionel MenchacaLionel Menchaca is the Digital Media Manager for Dell’s official blog, Direct2Dell He is charged with managing and expanding the reach of Dell’s blog, which currently attracts thousands of readers and serves well over a million page views per month.

Beyond the blog, he is part of a team that is responsible for coordinating digital media activities across the company. These initiatives all have one thing in common: to provide Dell’s customers a way to interact or communicate feedback to the company. He also serves as a technologist to help define the tools that enable the company to monitor and engage in conversations in the blogosphere.

An avid fan of computers and technology, he has over 15 years experience in the industry, most of which he has spent at Dell serving in a variety of technical and product roles. He has also worked at game developer Origin Systems.

He has a degree in Archeological Studies from University of Texas and lives in Round Rock, Texas with his wife Aileen and two children, Louis and Mia.

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If you have comments or questions about this podcast, or suggestions for future interviews, email us at; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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