Wherever you look, there’s Windows Vista

New York City was the place to be last night to get a sense of what Microsoft is calling the most signficant product launch in the company’s history. This was the global launch party for Windows Vista and Microsoft Office 2007, both of which go on sale to consumers worldwide from today. It will be hard to avoid exposure to Microsoft’s marketing and communication activities – especially concerning Vista and the “Wow” campaign – in the more than 70 countries…

The Hobson & Holtz Report – Podcast #210: January 29, 2007

Content summary: New Media Release podcast posted; using citizen journalists to cover mainstream news; Adobe wants to make the PDF file format an international and open standard; cybersquatters taking over abandoned blogs; comparing Google Analytics, Statcounter and FeedBurner; Lee Hopkins reports on YouTube, race hate and crisis communication, Edirol R-09, Ted Demopoulous’s new book; David Phillips takes a critical look at the recent blog ROI report from Forrester Research; listeners’ comments discussion including commentary from Carmen van Kerchove on the…

Second Life’s accelerating growth

Logging in to Second Life earlier this morning, I noticed in the grid status information that the number of registered users has now passed the three million mark. The growth in numbers of people who are registering an account to use the virtual world is accelerating. In October 2006, the number of registered users hit one million. By the end of December, just two months later, it had passed two million. Today, only a month further on, another million have joined.…

The difference between bloggers and journalists

What guides your decisions on whether you link to another blog or website from a post or article you publish on your blog or website? That’s one of the questions arising from Robert Scoble’s rant that his Intel video interviews were largely ignored by gadget sites and mainstream media even though Robert believed those interviews had significant news value. Ryan Block of Engadget has a clear answer: […] We’re primarily a news publication, and we have to make editorial decisions…

Without disagreement there is little learning

If there’s one thing Stowe Boyd has achieved through his robust posts during the past week concerning the concept of the social media press release, it’s that of helping focus the discussion. What’s this about? you might ask. Here’s how I sum it up. According to Stowe, PR people don’t “get it” about social media, blogs in particular. They’re resistant to change (some are, to be sure), the press release is dead, and you don’t need press releases when you…

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