Shel was busy during Christmas producing two new FIR podcasts which he’s posted to the FIR site:

• FIR Book Review – “Citizen Marketers: When People are the Message,” by Ben McConnell and Jackie Huba, authors of the Church of the Customer blog. 14 minutes.
• FIR Interview – Chris Heuer, Silicon Valley entrepreneur and social media guru, about the social media press release, a concept Chris has been shepherding. 31 minutes.

Great podcasts, definitely worth listening to and giving your attention to (he says wholly objectively of course…)