In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Steve Rubel, senior vice president in Edelman’s me2revolution practice and author of the Micro Persuasion blog.
Our wide-ranging conversation includes – lessons from ‘Wal-Marting Across America’; the social media press release and Edelman Storycrafter; the death of the page view; the value of widgets; perspectives on blogging; Edelman/NewsGator branded communities and conversational advertising; the role of Second Life for PR; the future of video; some predictions for 2007; advice for PR pros.
About our Conversation Partner
Steve Rubel is a senior marketing strategist with 15 years experience. He currently serves as senior vice president in Edelman’s me2revolution practice. Edelman is the largest independent global PR firm.
Rubel is charged with helping Edelman identify, test, incubate and champion new forms of communications that get people talking across new platforms and channels. He also explores these technologies on his well-read Micro Persuasion weblog and in a weekly column for AdAge Digital.
Widely viewed as an expert on conversational marketing, Rubel is often sought out as a speaker and appears frequently in the press. He has been named to several prestigious lists, including: Media Magazine’s Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.
Prior to joining Edelman in 2006, Rubel spent five years at CooperKatz & Company.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)