FIR Interview – Alex Laats, Chairman & CEO, Podzinger: December 19, 2006

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 25-minute conversation with Alex Laats, Chairman and CEO of Podzinger, the world’s most powerful audio and video search engine and online advertising network. Podzinger is a subsidiary of BBN Technologies.

Starting with Alex outlining how Podzinger works by using speech recognition technology to search words within both audio and video to classify content based on topic and usage, our conversation includes – Podzinger’s role in search engine optimization; the coming convergence of audio/video searching with traditional search engines; the company’s first international partnership with in the UK, announced today; its advertising revenue-sharing programme; Podzinger’s research on consumer behaviour and online video advertising; and some advice for podcasters on making their content more accessible.

About our Conversation Partner

Alex LaatsAs President of BBN’s Delta Division, Alex Laats is leveraging BBN’s existing technology and expertise to generate and manage profitable business opportunities in new markets.

Alex has started, funded and advised technology businesses since the early 1990s. Prior to joining BBN, Alex was a Venture Partner at Commonwealth Capital, an early stage venture capital firm, where he specialized in the areas of enterprise information technology and communications infrastructure.

Previously, Alex was president, CEO and co-founder of Informio, Inc., a provider of VoiceXML services for large enterprises. Prior to founding Informio, Alex was the chairman, COO and co-founder of NBX Corporation, a manufacturer of VoIP-based business communications systems. NBX Corporation was successfully acquired by 3Com Corporation. Prior to NBX, Alex was a technology licensing officer at MIT, where he was involved with multiple start-up businesses based on MIT technology. Alex started his career as a corporate attorney at Testa, Hurwitz & Thibeault in Boston.

Alex has a J.D. from Harvard and physics and math degrees from MIT.

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If you have comments or questions about this podcast, or suggestions for future interviews, email us at; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.