Pearson to publish book via wiki

In a move that could shake up the book industry, publishing giant Pearson is joining with two top business schools to create a business book authored and edited by anyone who cares to contribute via a wiki, The Wall Street Journal reports today:

[…] The wiki book, produced by a community of business experts and managers, will be called “We Are Smarter Than Me.” It will explore how businesses can use online communities, consumer-generated media such as blogs, and other Web content to help in their marketing, pricing, research and service.

Barry Libert, a former McKinsey & Co. consultant who is CEO of Shared Insights Inc., a Woburn, Mass., company, persuaded London-based Pearson, the University of Pennsylvania’s Wharton School and the Massachusetts Institute of Technology’s Sloan School to help develop the new book, which will be published under Pearson’s Wharton School Publishing imprint.

Wall Street Journal | U.K.’s Pearson Tests The Group Dynamic For a ‘Wiki’ Book (paid sub required)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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