The irreverance of Second Life

Well, crayon launched in Second Life at midday US Eastern time today, and it was awesome!

We had a full house of guests. A presentation from crayon founder Joseph Jaffe, q’s and a’s afterwards then good old fashioned socializing.

I always think the social aspect of any gathering, real-word or virtual, is the icing on the cake for any business event, and our launch was no exception.

Here’s part of a great screenshot I took after the formal bits which sums up for me the informality of a virtual community and the irreverance of today’s way of interacting with people, wherever you meet them:

crayon launch in Second Life

That’s me, Jangles Junot, in the immediate foreground. More launch event photos on Flickr. I have a bunch to upload and I’m sure my fellow crayons will be doing more of the same.

I may post more here in the coming days. Meanwhile, check what others are saying.

So, crayon is now officially open for business. Our Second Life headquarters, crayonville Island, is publicly accessible now. Do check it out and let me know your opinions.

And as this blog isn’t a shill for crayon, let me just point you to more information about crayon where you can discover more and form your own opinions. Of course, if you have questions or comments, then let me know.

For details of the launch, see today’s press release. Check out, too, the social media press release for links to additional content.

I’ll be at my new office during tomorrow if you want to drop in!

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Alex Manchester


    Congrats on the launch. I’ve dived into Second Life this evening and had some great chats with Chris Millions of Us and Kane.

    It’s an intriguing world and one that obviously has a huge amount of potential. We briefly discussed where the future might be for the program/game?/world?/ and Kane very astutely said, “wherever the user wants it to be.”

  2. Open The Dialogue

    Opening up the crayon box…

    Unfortunately, neither Tom or I were able to make it, due to prior commitments, to the Second Life launch of crayon, the new agency founded by Joe Jaffe, Shel Holtz, Neville Hobson and CC Chapman. But that doesn’t mean others……


    Why crayon should organize CaseCamp Second Life…

    At yesterday’s launch of crayon inside Second Life, president and founder Joseph Jaffe said his company wants to “use new marketing to prove new marketing.”
    So here’s an idea for the gang of crayons that would do just that: org…

  4. Bryan Person,

    I also offer you my congratulations, Neville! Looking forward to seeing crayon’s work.

    Are you going to have any office hours in your SL digs? I popped in to your island a couple of times today, but nobody was around.

    In the meantime, here’s a suggestion for a project that crayon should consider: organize a CaseCamp Second Life. Here’s my post on the idea:

    Best of luck, Neville.

  5. neville

    Thanks, guys.

    Re office hours, Bryan, if my avatar could act on its own, then the notion of “we never close” really would have meaning. As it is, it’s just a notion :)

  6. iconcertina blog

    Don’t mention that you’re first on Second Life…

    Following the lead of Adidas, Toyota and Reuters, CNET reports Vodafone is the latest big brand to announce a presence in Second Life – the ever popular virtual world. But why? Well, Vodafone say one reason is to “find out how you can carry on …

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