Why blogging matters to marketers

Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers:

[…] Few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging matter? All of us are senior marketing executives in established corporations but we also share a common passion for blogging. At the initiation of Eric Kintz at Hewlett-Packard, we decided to all get together to share our thoughts about the opportunities and challenges of this new marketing frontier.

The six are:

  1. David Armano – Creative VP – Digitas – Logic + Emotion
  2. Peter Blackshaw – CMO – Nielsen Buzzmetrics – Consumer Generated Media
  3. David Churbuck – VP Global Web Marketing – Lenovo – Churbuck
  4. Dan Greenfield – VP Corporate Communications – EarthLink – Bernaisesource
  5. Eric Kintz – VP Global Marketing Strategy – Hewlett-Packard – Marketing Excellence
  6. Will Waugh – Senior Director, Communications – ANA – Marketing Maestros

Some great commentary here. If you’re already well into social media, little of this will be new to you. But it will be enormously helpful for anyone who is still trying to understand the role social media can play in the marketing mix.

You can add your opinions, too.

Join the conversation!

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Andrew Wake

    Neville, good to see you highlighting the Bernaise Source post and the generally slow take up of social media tools by marketers. As you may be aware we run many events on behalf of the Chartered Institute of Marketing in the northwest of the UK and only once have I heard a brief cursory mention of blogging.

    Our own very niche blog is certainly our best marketing tool and our aims are quite simple, we want to raise the profile and knowledge of our young business with our clients, potential clients and colleagues in the event management industry. We also want to hopefully put something back by sharing our views on the issues and challenges facing those in our industry.

    We’ve still got a long way to go however we’ve had an amazing number of visitors so far and we’re delighted with the opportunities that blogging provides to talk about our business and what we do.

    Hopefully we’ll soon see marketers in the UK embracing the possibilities of social media in a big way…

  2. Suzy Badaracco

    As a trends forecaster and profiler for the food industry I have started to track 70 blogs, forums, and message boards pertaining to the food industry. Since I search for patterns in chaos individual postings are not as important to me as the patterns of responses they create. It give me insight into reactions to trends occuring and some that are being born. I find that sometimes it is more important to know what people are thinking, not what they are saying.

    Just thinking outloud,

    Suzy Badaracco
    Culinary Tides
    (503) 880-4682

  3. David Armano


    I love your take—and it’s so true. Looking at blogs acts as an anthropological tool. People say things on blogs that they would never say in focus groups. In other words, it get’s closer to how they really feel.

    That’s a great perspective.

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