Content summary: Dealing with trackback spam; the value of employee engagement; Lewis PR wins global PR campaign for Second Life; court award for online defamation; Philip Young’s call to action for EuroBlog 2007; PR adoption of new media in the US; teasing the tease in FIR 180: four protagonists speak; listeners’ comments discussion on the Edelman/Wal-Mart fake blog kerfuffle; the music; and more.

[A message from our sponsor: Online Meetings Made Easy with GoToMeeting. Try it free for 45 days – use promo code “Podcast”.]

Show notes for October 16, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and Chicago, Illinois, USA.

Download the file here (MP3, 28.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In This Edition:

• #181 show notes at The New PR Wiki

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, October 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)