Reuters gets with-it in Second Life

Updated on October 16, 2006

If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should:

reuters-sl

News agency Reuters has just opened a bureau in Second Life.

The Reuters Second Life News Center is headed by Adam Reuters aka Adam Pasick, a veteran tech and media journalist based in London.

The reporter is real but the world he covers isn’t, says the headline of a New York Times feature that includes an interview with Pasick in which he outlines Reuters’ rationale for being there:

[…] The fact that it’s in a virtual world doesn’t change things as much as you’d think,” said Mr. Pasick, 30, a Michigan native based in London. “It’s not any different than when Reuters opens up a bureau in a part of the world that has a fast-growing economy that we weren’t in before. The laws of supply and demand hold true, it has a currency exchange, people open businesses and get paid for goods and services.”

And Reuters CEO Thomas H. Glocer says:

[…] [Reuters] is a very serious, old brand that stands for things and has principles, but that doesn’t take itself so seriously that it wouldn’t play in a gaming space,” Mr. Glocer said. “This appeals to a younger demographic. Even for people who don’t go in and play in Second Life, it shows Reuters has a certain with-it-ness.”

A gaming space? Not really. This is rapidly becoming a major business space.

With-it-ness? Maybe.

[Update @ 21:40 BST] See Reuters own story for more details.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. The Client Side

    AIMS brings Shel Holtz to Toronto – Sept 20…

    For Immediate Release…. (sorry, could not resist that one) : AIMS –The Association of Internet Marketing and Sales has secured Shel Holtz for an AIMS event in Toronto on September 20. Shel is half of the podcasting powerhouse “For……

  2. The Client Side

    Shel Holtz speaking at AIMS – How Social Media is Changing Everything You Know…

    Reminder to come out and hear Shel Holtz speak next week at AIMS. Shel co-hosts the For Immediate Release podcast with Neville Hobson and is an expert in the world of social media and it’s growing impact on all aspects……

  3. The Intuitive Life Business Blog

    Edelman screws up with duplicitous Wal-Mart blog, but it’s okay?…

    I’ve been watching the furor around the rather interesting Walmarting Across America blog with great curiosity as it’s unfolded. The blog’s been running for quite a while now (though all the historical posts have been pulled down, interestingly. In …

  4. Bank Holiday Search Round Up | Eyefall Search Marketing Blog

    […] Sky News is to launch in Second Life in the first permanent move of it’s type by a TV channel (following in the footsteps of non-TV news companies such as Reuters. Here at eyefall we love Second Life and would always encourage businesses to consider a presence there so long as it matches their business & audience. If Sky is looking to get in with a young, internet savvy audience (which I think it is), then this is just that sort of match. […]

Comments are closed.
Close
Copy link
Powered by Social Snap