Blogger get-together in London next week

As I make my final prep for the half-day social media workshop I’m running at Melcrum’s Strategic Communication Management Summit 2006 conference in London next week, I see that the workshop is completely sold out.


One fellow conference presenter I’m really looking forward to seeing again is Debbie Weil. Debbie – author of the recently-published The Corporate Blogging Book – is presenting on making blogs part of your strategy.

Debbie and I are planning a blogger get-together in the evening of Wednesday October 18. Not sure where yet but probably somewhere not too far from the conference hotel (the Millennium Gloucester in Kensington).

Anyone care to join us? If so, leave a comment here or on Debbie’s blog, or drop either of us an email.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Tom Shelley

    Hi Neville,

    I’d love to come along to that. Do you know what time it’ll be as there’s the Paid Content Mixer over in Brick Lane that evening?

    Look forward to meeting you.


  2. Keith Collins

    I’d be interested to meet with yourself and Debbie, please let me know more details when you finalise things. Sorry its too late to squeeze you in this Saturday when I have organised a get together with Shel Israel – as per his comment.

  3. Victoria Mellor

    Welcome back to the UK Neville. We’re all looking forward to your workshop at the SCM Summit next week – well done on selling out.

    One question that I’d like to throw out there for discussion at your post conference pow wow is this:

    Steve King – tech guru from the Institute for the Future spoke at a Melcrum conference in Scottsdale last week and commented on the slow uptake of social media by internal comms practitioners. While marketers recognise the potential in engaging potential customers through social media, internal comms practitioners seem to be flummoxed by the prospect of integrating new media in to the IC mix.

    This is backed up by Melcrum’s recent survey where we asked about plans to adopt new technologies (I’m presenting the main findings at the conference) Top line summary?

    Blogs: 12% currently use, 23% plan to use
    Podcasting: 8% use, 16% plan to use
    Wikis: 4% use, 9% plan to use

    This was a global survey of communicators with 1,100 responses, so not an insignificant sample. Neville – it would be great if you use the interactive voting system we’ll have at the conference to ask the audience about intentions and plan to adopt social media.

    See you all next week

    Victoria Mellor
    CEO, Melcrum

    PS Interesting to see that bloggers like to interact face to face as well as from behind a screen (preferably with a glass in their hand).

  4. neville

    Wow! Fantastic response!

    Thanks, everyone. Very much looking forward to this get-together. Let me coordinate with Debbie and I’ll email you all re time and venue for Wed. Unless any of you with The Knowledge would like to suggest a nice place to meet? Pub or cosy inexpensive restaurant?

    Victoria, thanks for that detailed info. Interesting. Reference for the workshop.

  5. Alex M

    Hi Neville,

    I’d love to come along to your get together on Wednesday. It will be great to meet you and Debbie who we’ve interviewed for a podcast not too long ago. I’ll also be at both days of the conference, holding “post match” interviews for podcasts and video clips for the website, so would anyone mind if I brought the camera/microphone?!

    Alex Manchester (Melcrum)

  6. Victoria Mellor

    If you want a venue suggestion for your blogger-get-together, The Hereford Arms is just round the corner on Gloucester Road – apparently they have good beer and fish and chips!


  7. anu

    Ahh – the Hereford Arms – takes me back to my student days at IC.

    I’ll certainly try and get out West if I can – I recently ran a Social Media workshop for internal communicators (in Barcelona), so would be interesting to compare experiences !


  8. Debbie Weil


    You’re clearly way more the rock star as I’ve got only a couple of RSVP’s over on my blog. Fantastic to see all the people who’ve responded. Can’t wait to meet everyone!

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  10. neville

    It’s great, Debbie, isn’t it? What a tremendous crowd we’ll have.

    As for location, Victoria’s suggestion looks good, don’t you think? Shall we go for that?

  11. neville

    Thanks, Claire, looking forward to meeting you too.

    Debbie, let’s go for it. The Hereford Arms. As for time, how about 7.15pm? The closing remarks following the last conference session on Wed (your session!) start at 5.20 and likely finishes well before 6. Then there’s the networking drinks reception. So we should be ok to participate in that and then head for the pub!

    I’ll see if I can get an email out tomorrow to everyone who’s commented here.

  12. Gerald (Jed) Baxter

    Drat…. I am in town tomorrow night, and would love to have been there, but my other social commitments preclude attendance. Hope you have a good day and a great meet-up! Maybe next time.

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