There are some great learning and professional development events taking place in Europe during the next few weeks that you might want to consider being part of. Here are three at which I'm speaking/presenting: PRWeek Forum, November 6-8, Meriden, UK. The exclusive networking and meetings event for senior in-house PR directors, according to organizers PR Week UK. I'll be leading an interactive session on the role organizations can play not only in dealing with the spread of online opinion … [Read more...] about Upcoming conferences and speaking gigs
Archives for October 2006
Every colour of new marketing
If you participated in the launch of crayon in Second Life last Thursday, no doubt you'll recall the great song that we played in the lead-up to the launch itself and which played after the formal presentations and Q&A session. And if you listened to the For Immediate Release, Managing The Gray and Across The Sound podcast episodes around October 19, you'll have heard that same song. That song is "Every Color" by singer and songwriter Matthew Ebel. One special thing about the song is … [Read more...] about Every colour of new marketing
The Hobson & Holtz Report – Podcast #185: October 30, 2006
Content summary: FIR going to once a week; upcoming conferences and speaking engagements: PRWeek Forum, Delivering The New PR, Le Web 3; Spin Thickett from Scott Baradell; the fine art of the corporate apology; Coca-Cola launches a Diet Coke/Mentos campaign; how to launch a career with your blog; Nissan taps into Second Life; is YouTube a new form of spam?; commentary on WOMMA's 20 questions on ethics; listeners' comments; the music; and more. [A message from our sponsor: Online Meetings Made … [Read more...] about The Hobson & Holtz Report – Podcast #185: October 30, 2006
Biz-Tech-News: Headlines 30-Oct-06
FeedDemon 2.1 Beta 3a (Build 2.1.0.5) Free introductory guide to social media Free speech online 'under threat' How to Launch a Career With Your Blog PayPerPost Is Now Officially Absurd PR blogs & wikis — one search to find them all Real Life Vs. Second Life Should Conferences Ban Blogging? Social Media Club Initiative on Blogging Ethics Stock option backdating scandal could grow: report the upcoming bad week for linden lab UK100 bloggers UK Urged to … [Read more...] about Biz-Tech-News: Headlines 30-Oct-06
The irreverance of Second Life
Well, crayon launched in Second Life at midday US Eastern time today, and it was awesome! We had a full house of guests. A presentation from crayon founder Joseph Jaffe, q's and a's afterwards then good old fashioned socializing. I always think the social aspect of any gathering, real-word or virtual, is the icing on the cake for any business event, and our launch was no exception. Here's part of a great screenshot I took after the formal bits which sums up for me the informality of a virtual … [Read more...] about The irreverance of Second Life
The Hobson & Holtz Report – Podcast #184: October 26, 2006
Content summary: crayon launches today; Shel's workshop podcasts; Dan York reports; why transparency is important; Europe's politicians embrace Web 2.0; Pew report on digital natives; Firefox 2 launched; David Phillips reports; listeners' comments discussion; the music; and more. [A message from our sponsor: Online Meetings Made Easy with GoToMeeting. Try it free for 45 days - use promo code "Podcast".] Show notes for October 26, 2006 Welcome to For Immediate Release: The Hobson & Holtz … [Read more...] about The Hobson & Holtz Report – Podcast #184: October 26, 2006
Today’s the day – crayon launches
Under four hours to go until we formally launch crayon today in Second Life. As you might imagine, I've devoted much of my time this week in preparing for this event. So not much else has caught my attention. Emails unanswered, RSS feeds unread, as I focus on my contributions to getting ready for showtime. Seeing our island developing before my eyes has been spectacular. CC has done tremendous work here as he worked with Millions of Us, the creative geniuses in Second Life, whose results will be … [Read more...] about Today’s the day – crayon launches
Why blogging matters to marketers
Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers: [...] Few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging matter? All of us are senior marketing executives in established corporations but we also share a common passion for blogging. At the initiation of Eric Kintz at Hewlett-Packard, we decided to all get together to share our thoughts … [Read more...] about Why blogging matters to marketers